MISSION
WOODWAY is a global organization built on the efforts and commitment of dedicated professionals. Our purpose is to manufacture products and provide service that exceeds our customers expectations through continuous improvements in quality and design. Our focus is on building lasting customer relationships that will endure For The Long Run® .
VISION
By viewing our customers as partners with a focus on their goals, we will provide unique and superior solutions that will help our partners achieve lasting success For The Long Run®.
HISTORY
WOODWAY’s history begins in Germany in 1974. Willi Schoenenberger, a technical director in charge of planning a fitness center, noticed that the most important piece of equipment, the treadmill, didn’t meet the most important requirements: a mechanically sound machine that is designed to meet human needs.
He envisioned a comfortable surface that didn’t interfere with the natural biomechanics of running or walking. Also, he wanted a transportation system which eliminated the friction associated with conventional (conveyor belt) treadmills. After intensive research, and trial and error (and in cooperation with the Deutsche Sporthochschule in Cologne, Germany), Willi developed and patented a very unique and revolutionary treadmill design.
In 1975, WOODWAY GmbH was founded in Weil am Rhein, Germany. The name "WOODWAY" is derived from the German "Waldweg" (Wald = Wood and Weg = Way) – the feel of running on a soft pine needle covered path in the forest.
In 1983, a manufacturing license was awarded to Sakai Medical, for the use of WOODWAY technology in the Japanese marketplace.
In 1988, a U.S. license was granted to a small, well-established manufacturing company in Waukesha, Wisconsin. WOODWAY USA was formed when the U.S. incarnation of the WOODWAY was developed and completed in 1990. WOODWAY USA is proud to be the primary manufacturer of WOODWAY Treadmills worldwide, exporting treadmills for international distribution, in addition to serving our domestic customers and clients.
Today, WOODWAY’s design and manufacturing facilities in the United States, Germany and Japan make WOODWAY the largest specialized treadmill manufacturer in the world. Constant enhancements in quality, design and function are shared and implemented by all three WOODWAY manufacturers.
As WOODWAY moves forward, attention to product quality, innovation, and customer service are at the forefront of our efforts. Along with our treadmills, other products, services and strategic relationships are being developed so as to keep WOODWAY on the leading edge as we meet fitness training, testing and rehabilitation needs.
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